Wednesday, June 15, 2011

July’s Merchandising Plans & Treasury Tips

Happy ‘Summer’ Curation Nation teammies and faithful followers! Here are the targeted merchandising points for the month of July - they are straight from Etsy’s Merchandising Desk. These specifics are what Etsy will be looking to showcase on the front page. It’s a great guideline to use to create items for your shop or for the vintage shops to be on the hunt for. When you curate Treasuries using these merchandising tips, remember to tag them with these words and themes as well.

: Ruby

ASTROLOGICAL SIGNS: Cancer is June 22- July 2 and Leo is July 23 - August 23
COLORS: Jewel tones, orange, blush, and neon

4th OF JULY: Start out the month with patriotic decor, outfits and accessories. Stars and stripes, Americana, American flags, picnics, barbecues, grilling, spirits, fireworks, and summer sports. Continued themes throughout the month include folk art, primitives, country fairs, and rustic home decor.

: Summer travel, outdoor activities, community events & fairs, open air soirees, summer fashion, and lighter, brighter colors. Emphasis on outdoor entertaining, hostess gifts, bath and beauty, and clever ways to stay cool all summer long.

: Emphasis on swimwear with NY Fashion Week 2012 taking place. Broader options for summer focus on showing some skin, open toed shoes, lightweight materials, and sun protection: sunglasses, sunscreen, makeup, balms, hats and coverups. Summer dresses, shoes, accessories, and options for hair are key. Design labels are already launching previews for for fall lines and lookbooks.

: Expect farmer's markets, seasonal food options, raising animals, community gardens, and co-ops to continue to grow in popularity. Think in terms of how you can lend to these concepts in the form of tabletop accessories, containers, tools, and seasonal calendars. July's seasonal food options include carrots, gooseberries, strawberries, spinach, tomatoes, watercress, cauliflower, fennel, asparagus, cabbage, celery, cherries, lettuce, nectarines, new potatoes, oyster mushrooms, peas, peaches, radish, raspberries, rhubarb, french beans, trout, pilchards, clams, pike, and pigeon.

At the height of wedding season, think about how your line can offer or evoke outdoor options for both the ceremony and after-party. Additional highlights on warm weather honeymooning and early preparations for fall and winter celebrations.

: College dorm room, organizational essentials, gadget and computer accessories, notebooks, writing utensils, cases, book bags, backpacks, satchels, lunch carriers, and fall fashion.

: Think in terms of the beach, countryside, forest and mountains. Outdoor activities on the rise include camping, biking, hiking, fun at the beach, fishing, and water sports.

XMAS IN JULY COMMUNITY SALE 2011: Get involved in this year's community driven sale by tagging your sale items with the terms "christmasinjuly" and/or "CIJ" between the dates of 7/14/2011 through 7/24/2011. All shops are eligible to participate and sale items do not have to be holiday themed. Be sure to add promotional details to the item description of each item you tag. For additional questions about how to get involved, contact the Christmas in July community sale leader, DesignedByLucinda.

: Summer months bring an opportune time to take advantage of antiquing, collecting, flea markets, outdoor bazaars, and vintage renewal.

: Mid-month is the time shoppers begin searching out harvest and halloween decor, favors, and costumes. Get ahead of the game by listing your seasonal fall product line in early July.

central merchandising will focus on Americana, summer fashion, wedding season, and outdoor activities

seasonality of the northern hemisphere = warm

seasonality of the southern hemisphere = preparing for autumn

Vampires - They're back on the radar with shows like HBO's True Blood and the recent movie trailer release of Twilight's Breaking Dawn.

Sports - Tour de France trends including biking, the French countryside, and France.

Typewriters - With the recent closing of one of the last typewriter manufacturing companies, these nostalgic forms of technology are becoming hot commodities.

Colors - Summer color trends include honeysuckle pink, neon, coral, and orange. Pantone's color trend report for fall 2o11 includes quarry, cedar, and teal greens, nougat and coffee browns, orchid and phlox purples, bamboo mustard yellow, honeysuckle pink, and ember-glow coral.

Carnivals and State Fairs - Bright colors, side show spectacles, animals and costuming.

The Local Artisanal Shop and the Speakeasy - The butcher, baker, ice cream shop, patisserie. Barware, mixology, nightlife, live music, and secret passwords.

The Garden - Indoor, outdoor, community, and rooftop gardens. Glass domes, terrariums, air plants, window herbs, succulent plants, garden markers, planters, tools, buckets, baskets, gloves, organic seeds, and boxes.

Fashion - Slim clutches, espadrilles, wooden platforms, maxi dresses, stripes, tribal references, tailored classics, full short skirts, retro swim, summer scarves, circle lensed sunglasses, and sweetheart necklines.

Culinary Trends - Year of the homemade pie, whoopie pie, and macaron. Summer cocktails, home brewing, beer and wine accessories, herb infusions, garden to table.

Vintage Designer - Authentic fashion, collectibles, bikes, and auto accessories.

Writable Surfaces - Chalkboard and whiteboard.

Letters, Numbers and Symbols - Large vintage signage letters, letterpress blocks, monogram housewares, and typewriter keys.

Personalization - Monograms, initials, text, numbers, zodiac, constellations, portraits, custom labels, stamps, fingerprints and family trees.

Natural History - Woodland forest themes and animals, namely birds, owls, squirrels, hedgehogs, chipmunks, bunnies, butterflies, feathers, nests, eggs, acorns, leaves, trees, branches, woodgrain, and natural colors.

Lockets, secret hiding places, skeleton keys, arrows, diamonds, paper cuts, silhouettes, fortune cookies, wishbones, constellations, fortune telling.

Large scale vintage and handmade paper maps, botanical and anatomy charts.

Upcycled lights and lamps, specifically with exposed bulbs.

Feather hair extensions, earrings, and accessories.

Gadget cases, docking stations and accessories.

Scandinavian patterns and motifs.

Facial hair, beards, mustaches.

All things steampunk.

Wall decals.



July is known as National Hot Dog Month and National Ice Cream Month

July 1 Canada Day

July 2 - 24 Tour de France

July 4 Independence Day (4th of July)
July 4 Hot Dog Eating Contest: Coney Island

July 13 Embrace your Geekness Day
July 14 Bastille Day
July 14 - 18 New York Fashion Week, Swim
July 18 Marine Day (Japan)

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  1. Shaaa-weeet! Happy July all and thank you Stephanie!

  2. Hey! that's my radish! Thanks ladies, I love to read these lists and never remember to check the storque.

  3. Happy July! Thanks so very much for sharing the list!

  4. "seasonality of the southern hemisphere = preparing for autumn"

    Etsy always gets the southern hemisphere seasons mixed up :) We've had autumn and are now in winter. Silly Etsy :)
    Thanks for the merch. list, I'm going to look through my fabric stash and find some new things to make!

  5. Thanks!!! I never thought to start listing my Halloween/fall items in July! I want to be ahead of the game this year! :D


  6. Thanks for doing this!! SO helpful!

  7. This is so helpful, and I know, know, know how much time you had to take out of your busy schedule to do this for us. Sooo ~Thank You!~ very much.