Thursday, January 27, 2011

February’s Merchandising Plans & Treasury Tips

Love is in the air!  Well, at least until the 14th of February and then things will probably go back to normal.  Winkie, wink!  Here are the targeted merchandising points for the month of February - straight from Etsy’s Merchandising Desk. These specifics are what Etsy will be looking to showcase on the front page. It’s a great guideline to use to create items for your shop or for the vintage shops to be on the hunt for. When you curate Treasuries using these merchandising tips, remember to tag them with these words and themes as well.

February’s birthstone:  Amethyst
Astrological signs:
Aquarius: January 21 - February 19.  And, Pisces: February 20 - March 20: Pisces
Chinese (Lunar) New Year in February, the year of the rabbit in 2011.
COLORS: bright pops of color in pinks, turquoise, yellows, avocado, peach, and oranges. Earth tones and neutral palettes remain strong with the incorporation of rusts, deep greens, and brown.
FASHION: Spring and fall fashion: New York Fashion Week is February 10th.  On the runway: avant-garde, emerging designs, and new interpretations of classic staples. If you deal in vintage fashion, list your designer labels by name, brand, season and era. 
VACATION: International vacations and resort wear, destination vacations in exotic settings. Travel gear, packing essentials, luggage, carryalls, photography, preservation of memories, foreign languages and seasonal style. Swimwear, cover-ups, formal dinner fashions and accessories.
HOME: functional, hands on, DIY projects, large vintage finds repurposed into statement storage solutions, writable surfaces.
WEDDINGS & CELEBRATIONS: February - - the season of engagements. Think in terms of newly engaged couples planning ahead for spring and summer weddings from ring shopping all the way through the honeymoon — how can your unique point of view be threaded throughout an entire affair?
VALENTINE’S DAY: Colors, decor, hearts (classic and anatomical), love, text, gag gifts, anti-valentines, paper goods, lingerie, engagement rings 
NATURAL HISTORY & WOODLAND FOREST THEMES: Natural history and woodland forest themes and animals, namely birds, owls, squirrels, hedgehogs, chipmunks, bunnies, butterflies, feathers, nests, eggs, acorns, leaves, trees, branches, woodgrain, and natural colors. 
SUPERBOWL SUNDAY: football, team pride, parties, party food, half time, and those favorite game day commercials

seasonality of the northern hemisphere = cold
seasonality of the southern hemisphere = summer
honey bees, honeycomb, and hives
Safari: Animal prints, expedition gear, exotic colors, neutral canvas
Nautical: anchors, sea creatures, mermaids, fairytales, voyage, ships, sailing, ropes, canvas, stripes,
classic colors and lines
Food trends: year of the homemade pie, whoopie pie, and macaroon (Ohh, crikies, they had me at ‘food’!)
Writable surfaces: chalkboard, whiteboard, fingerprints
Gardening: accessories, planters, indoor options, organic growing, vintage buckets, tools, watering solutions
Personalization: monograms, initials, text, numbers, zodiacs, constellations, portraits, custom labels, stamps, fingerprints and family trees
secret hiding places
vintage letterpress blocks
skeleton keys
geometric shapes and patterns
 paper cuts
fortune cookies
fortune tellers
farmhouse references
vintage industrial décor
vintage cameras
letterpress drawers
brass and cast iron animals

EVENTS IN FEBRUARY:Black History Month and American Heart Month
Feb 2: Groundhog Day
Feb 3: Chinese/Lunar New Year: Rabbit
Feb 6: Superbowl Sunday
Feb 6: Waitangi Day (New Zealand
Feb 10 - 17: NYC Fashion Week
Waitandi Day
February 13: 53rd Grammy Awards Show
Feb 14: Valentine's Day
Feb 15: Mawlid
Feb 21: President's Day
Feb 27: The Oscars


  1. Woohoo! Movin' to February!

    Thanks for takin' the time to post this for us Yvonne :)

  2. Awesome tips and Treasury guide!! Thanks for this!