January’s Merchandising Plans & Treasury Tips



Barbed Wire Fence in Winter by eyeful

Happy New Year Curation Nation teammies and faithful followers!  Here are the targeted merchandising points for the month of January - straight from Etsy’s Merchandising Desk. These specifics are what Etsy will be looking to showcase on the front page. It’s a great guideline to use to create items for your shop or for the vintage shops to be on the hunt for. When you curate Treasuries using these merchandising tips, remember to tag them with these words and themes as well.

January’s birthstone: garnet
Astrological signs: Capricorn is Dec. 22-Jan. 20. Aquarius is Jan. 21-Feb. 19.

COLORS: cozy neutrals, taupe, oatmeal, turquoise, aqua, saffron, deep red, metallics

FASHION: outerwear, winter shoes & boots, weather resistant materials, cozy fabrics, fingerless gloves, legwarmers, cowls, cozies, vintage boots, saddle shoes, oxfords

VACATION: exotic settings, travel gear, luggage, photography, foreign language, swimwear, cover-ups, formal dinner fashions

HOME: storage solutions, multifunctional furniture, quilts, throws, candles, DIY projects, wall décor

WEDDINGS & CELEBRATIONS: grand indoor affairs, snowy accents, long sleeves, thick fabrics, memorable favors

VALENTINE’S DAY: party décor, favors, DIY projects, lingerie, sweets, love notes, cards, flowers, jewelry, naught and nice, gag gifts, personalized items

COOKING: recipe books, culinary gadgets, storage solutions, to-do lists

NATURAL HISTORY & WOODLAND FOREST THEMES: birds, owls, squirrels, hedgehogs, chipmunks, bunnies, butterflies, feathers, nests, eggs, acorns, leaves, trees, branches, wood grain, natural colors

seasonality of the northern hemisphere = cold

seasonality of the southern hemisphere = summer

calendars

journals

thank you cards

monograms

initials

text

numbers

custom labels

stamps

fingerprints

family trees

teacups

kettles

pots

beards & mustaches - - How many of you just rolled your eyes? ;0)

feathers

arrows

diamonds

geometric shapes and patterns

silhouettes

lockets

secret hiding places

vintage letterpress blocks

skeleton keys

farmhouse references

vintage industrial décor

chalkboard & writable surfaces

vintage cameras

letterpress drawers

typewriters

fortune cookies

wishbones

fortune tellers

honey bees

gadgets

gadget cozies

docks and carriers

vintage brass & cast iron animals

cozy style

active wear

fresh starts

renewal

goal setting

organization

athletics

EVENTS IN JANUARY:
National Blood Donor Month
National Hobby Month
Hot Tea Month
Jan. 2: Berchtoldstag (Switzerland)
Jan. 6: Epiphany, Three Kings Day
Jan. 16: Golden Globes
Jan. 17: Martin Luther King Day
Jan. 19: Edgar Allan Poe was born
Jan. 25: Foundation Day (Brazil)
Jan. 25: Robbie Burns Day (Scotland)
Jan. 26: Australia Day
Jan. 26: Republic Day (India)

Here’s the link to read the entire post:
http://www.etsy.com/storque/search/title/merchandising-desk/