Thursday, May 19, 2011

June’s Merchandising Plans & Treasury Tips

Happy ‘Almost Summer’ Curation Nation teammies and faithful followers!  Here are the targeted merchandising points for the month of June - they are straight from Etsy’s Merchandising Desk. These specifics are what Etsy will be looking to showcase on the front page. It’s a great guideline to use to create items for your shop or for the vintage shops to be on the hunt for. When you curate Treasuries using these merchandising tips, remember to tag them with these words and themes as well.

ASTROLOGICAL SIGNS: Gemini is May 21 - June 21 and Cancer is June 22- July 2
COLORS: Jewel tones, orange, blush, and neon

FASHION: Slim clutches, espadrilles, wooden platforms, maxi dresses, stripes, tribal references, tailored classics, full short skirts, retro swim, summer scarves, circle lensed sunglasses, and sweetheart necklines, emphasize showing some skin, open toes, lightweight materials, and sun protection: sunglasses, sunscreen, makeup, balms, hats and cover-ups. Summer dresses, swimwear, shoes and accessories, and options for hair are key. Design labels are already launching previews for fall lines and lookbooks.

VACATION: Outdoor Travel: Think in terms of the beach, countryside, forest and mountains. Outdoor activities on the rise include camping, biking, hiking, fun at the beach, fishing, and water sports
GRADUATION & TEACHER GIFTS: Gifts that show appreciation for teachers or a sentimental congratulation for graduates. Personalization, handmade cards, and keepsakes are always sought after. While the typical college year has already come to a close, high schools tend to close in mid to late June.
WEDDINGS & CELEBRATIONS:  It’s the height of wedding season! Think about outdoor options for both the ceremony and after-party and warm weather honeymooning. 
FATHER’S DAY: The rush is here, so make sure your Father's Day items are listed and expedited shipping options are easy to find. Focus on gifts that would make a great gift for the many types of dads out there: business and office accessories, gadgets and tech gear, the cases to carry them in, outdoor equipment, sports gear, men's fashion, keepsakes, and luxury gifts. Keep in mind the home chef, the auto enthusiast, the handyman, the trendsetter, the music lover, the classic, and those dads who seem to have it all. Personalized options are always a good idea to offer.
4th OF JULY: Patriotic decor, outfits and accessories. Stars and stripes, Americana, American flags, picnics, barbecues, grilling, spirits, fireworks, and summer sports.
SUMMER: The first day of summer belongs to June; keep in mind seasonal activities like summer travel, outdoor activities, open air soirees, summer fashion, and lighter, brighter colors. Emphasis on outdoor entertaining, hostess gifts, bath and beauty, and clever ways to stay cool all summer long.
GARDENING & ARTISANAL FOOD: Expect farmer's markets, seasonal food options, raising animals, community gardens, and co-ops to continue to grow in popularity. Think of tabletop accessories, containers, tools, and seasonal calendars.
COLLECTING: Summer months bring an opportune time to take advantage of antiquing, collecting, flea markets, outdoor bazaars, and vintage renewal.
ETSY'S 6th BIRTHDAY: The celebration of handmade!
NATURAL HISTORY & WOODLAND FOREST THEMES: namely birds, owls, squirrels, hedgehogs, chipmunks, bunnies, butterflies, feathers, nests, eggs, acorns, leaves, trees, branches, wood grain, and natural colors 

seasonality of the northern hemisphere = warm
seasonality of the southern hemisphere = preparing for autumn

Vampires - True Blood on June 26
Typewriters - With the recent closing of the last typewriter manufacturer,
these are becoming hot commodities.
Carnivals and State Fairs: bright colors, side show spectacles, animals and costuming
 Sports: Tennis (Wimbledon), swimming, volleyball, cycling, archery,
croquet and outdoor sports
The Local Artisanal Shop: butcher, baker, ice cream shop, patisserie
Throwback to the Speakeasy: barware, mixology, nightlife, live music, and secret passwords
The Garden: indoor, outdoor, community, and rooftop gardens, glass domes, terrariums, air plants,
 window herbs, succulent plants, garden markers, planters, tools, buckets, baskets, gloves, organic
seeds, and boxes
Culinary trends: year of the homemade pie, whoopie pie, and macaroon, summer cocktails, home
brewing, beer and wine accessories, herb infusions, garden to table
Vintage Designer: fashion, collectibles, bikes, and auto accessories
Writable surfaces: chalkboard, whiteboard, fingerprints
Geometry: shapes, patterns, triangles, chevrons, facets, and arrows
Letters, Numbers, and Symbols: large vintage signage letters, letterpress blocks, monogram
housewares, and typewriter keys
Personalization: Monograms, initials, text, numbers, zodiacs, constellations, portraits, custom labels,
stamps, fingerprints and family trees
lockets, secret hiding places, skeleton keys
paper cuts
fortune cookies, wishbones, constellations, fortune telling
large scale vintage and handmade paper maps
botanical and anatomy charts
upcycled lights and lamps, specifically with exposed bulbs
feather hair extensions, earrings, and accessories
gadget cases, docking stations and accessories
Scandinavian patterns and motifs
facial hair, beards, mustaches (I know, shocking!)
wall decals

June is known as candy, rose and dairy month.
June 6 - Dragon Boat Festival
June 8-9 - Shavuot
June 13 - Queen's Birthday
June 13 - Sewing Machine Day 
June 13 - Whit Monday
June 17-19 - Aspen Food&Wine Festival
June 18 - Etsy's 6th Birthday
June 19 Father's Day
June 21 - Summer Solstice
June 20-July 3 - Wimbledon Tennis Championship
June 23 - Feast of Corpus Christi
June 24 - St. Jean Baptiste Day 
June 29 - Laylat al-Miraj
June 29 - Camera Day

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